{"product_id":"liquitex-professional-white-gesso-473ml","title":"Liquitex Professional White Gesso - 473ml","description":"\u003ch2\u003e\u003cspan class=\"a-list-item\"\u003eWhite Gesso Surface Prep Medium – 473ml\u003cbr\u003e\n\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"overviewBulletsWrap\"\u003e\n\u003cp\u003eWHAT IT DOES\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrimes surfaces and adds a high level of tooth for maximum color adhesion and stability\u003c\/li\u003e\n\u003cli\u003eGives a matte white, opaque finish which provides a professional standard, archival base to help maintain the longevity of your work\u003c\/li\u003e\n\u003cli\u003eStiffens your canvases and creates the optimum absorbency for paint application\u003c\/li\u003e\n\u003cli\u003eEstablishes a good surface for preliminary charcoal or pencil drawings\u003c\/li\u003e\n\u003cli\u003eAlways use a quality artist’s gesso if you want a lasting, archival base – a low-cost ground will flake and separate from your support, taking your work with it. Under the right conditions, a professional gesso will last generations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eHOW TO USE IT\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse undiluted or thin with up to 25% water – when thinning more than 25%, use an equal mixture of water and Liquitex Matte Medium\u003c\/li\u003e\n\u003cli\u003eSand hard or shiny surfaces first, apply a thin coat to support with a wide, flat brush and leave to dry for at least 24 hours before starting to paint\u003c\/li\u003e\n\u003cli\u003eTo create a smoother base, sand the surface and reapply gesso\u003c\/li\u003e\n\u003cli\u003eIf using as a base for oils, apply 2-4 coats and sand between applications\u003c\/li\u003e\n\u003cli\u003eAdd acrylic color for a custom tint – Soft Body Acrylic is the optimum consistency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"LIQUITEX","offers":[{"title":"Default Title","offer_id":67182306525357,"sku":"094376923957","price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/2662\/2125\/files\/b90ca913-liquitex-white-gesso-473.jpg?v=1791678470","url":"https:\/\/www.paletteartsupplies.com\/products\/liquitex-professional-white-gesso-473ml","provider":"PALETTE ART SUPPLIES","version":"1.0","type":"link"}